Has facebook reached it’s tipping point?

22 02 2008

I love ComScore. I think they’re one of the best online data analytics sites in the business and they do a fantastic job at tracking user behavior on sites, something that I work on quite a bit. One of the major questions everyone had when facebook launched was whether it was just a fad or are people still going to keep visiting the site at the levels they are used to.

For instance, when Facebook launched at my university, I think there was a temporary hiatus from school for about a week. Everyone was fascinated with the concept of browsing people for endless periods of time. One of the things that I would love to do is to monitor the user behavior at facebook. Users tend to look at their profile, click on a friend’s profile, go back to their profile and stay within the confines of facebook. It’s not like a Google or Yahoo where you go to the hubs to get diverted to other content driven web pages.

What is interesting is the facebook has gone down since 2008 started in terms of usage and page views. Check out some of the graphs in terms of total unique visitors:

This graph is only meant for the US – not internationally. Worldwide, Facebook is doing very well due to the expanding countries it’s being available to.

One interesting thing about the graph is that in Jan 07, there was a dip in usage as well.   Perhaps users were making new years resolutions to use facebook less….

Do you see yourself in a year using facebook the same amount that you have been?







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